The upcoming Towards Maturity Benchmark Report 2016 reveals that an impressive 7 out of 10 organisations now use video as part of their learning offering. Figures have been steadily increasing over the years, and more and more businesses are starting to realise the benefits of taking a multimedia-rich approach to learning.
Short and snappy
Our appetite for shorter, bite-sized content is on the rise, with 34% of organisations featured in this year’s Benchmark Report using microcontent, which takes less than 5 minutes to work through, compared with 27% offering content under 10 minutes last year. Busy learners don’t want to sit through an hour-long video - instead, keep it short, snappy and easy to access in short bursts. A quick video followed by an activity or a quiz will help keep content fresh in learners’ minds.
Make it memorable
Video is an effective way to introduce more drama into learning. Instead of explaining a scenario in text, you could instead embed a video into a page of learning to help show, not tell. For instance, for health and safety training, you can show a video to reveal what can go wrong if correct procedures are not followed. Watching the consequences of not following safety rules will help the content stick in the learner’s mind for longer, hopefully increasing compliance.
Immersive interactive video
If you have the budget, interactive video can be a fantastic addition to your e-learning. In interactive videos, you can create branching scenarios which allow the learner to make decisions which influence the story. This gives learners a way to safely test out different outcomes of their decisions, allowing them to put their new skills and knowledge to the test and making the learning more immersive. For example, you could use an interactive video to help a manager play through a scenario where they need to discipline an employee for a cheaper alternative to in-person roleplay, allowing them to explore the various possibilities.
Video and Totara LMS
The good news is that with Totara LMS, it’s easy to integrate videos into your learning programmes. You can even embed videos from external video hosting sites like YouTube to make it as easy as possible for a more media-rich blended learning experience. Want to know more? Download our product sheet to find out more about content management in Totara LMS. Alternatively, why not check out some of our own videos on our YouTube channel?