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Totara Recipe: How to market your learning

You can have the best learning programme in the world, but it won’t make any difference to your bottom line if nobody knows it exists or how it benefits them. That’s why it’s essential to get a solid internal marketing strategy in place. We’ve put together this recipe to ensure your learners know where to find your learning, how to use it and why it matters.

Ingredients

  • Clear instructions about how to use your systems
  • Internal learning ambassadors
  • A database of all your learners
  • Access to marketing experts
  • An email client
  • Optional: the ability to create print materials

Preparation

  • Find out where your learners currently go for their company information
  • Conduct research to find out what motivates your audience to engage with learning activities (e.g. performance improvement, recognition, rewards)
  • Decide on a timeframe and some metrics to evaluate success (e.g. the percentage of employees accessing the LMS, course completion rates, average pass rates)

Method

  • Work with your marketing team to create some compelling messaging around your learning offering
  • Enlist the help of a designer to make your materials (such as graphics for emails, banners for the intranet and posters) visually appealing
  • Share your marketing content via the appropriate internal channels, such as email, the LMS, the intranet, via IM or as a print campaign
  • Ask managers to reinforce the importance of the learning to their teams
  • Send out follow up communications to ensure that everyone is engaged

Serve and enjoy!

  • Review your engagement statistics throughout your marketing campaign
  • Remember to update your print materials over time if anything about your learning programme changes


Download the marketing recipe

Did you find this recipe useful? Check out our other recipes on the Webanywhere website or use #TotaraRecipe to share them on social media.

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In association with

Webanywhere

Webanywhere is the only Totara and Moodle Partner based in the UK, US and Eastern Europe. We work with some of the world’s largest companies ranging from Dollar General, Apollo Education Group, Zara, Dominos Pizza and Autotrader. Our learning environments impact everyday lives helping people improve in the workplace using the latest technologies, which ultimately results in improved business performance.

Since 2003, we have been creating immersive learning experiences for our partners, now used globally by over 3 million learners and 4,000 clients. We are a Crown Commercial Service Provider and G-Cloud supplier to the UK government.

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