easyJet drives a 70:20:10 learning culture across seven countries

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Organisation information

United Kingdom
Hospitality & Travel
Large Enterprise

easyJet is the UK’s largest airline, with over 8,000 employees across six countries, requiring an Learning Management System designed to stimulate and build the learning culture across the business.

The Challenge

The solution needed to be cost effective and strongly reflect the easyJet culture and brand.

The aims of the project were to:

  • Drive an appropriate learning culture for easyJet
  • Put learning into the context of performance management, talent and development
  • Help employees and their managers understand the competencies that easyJet are looking for them to develop
  • Support individuals owning their own learning and managers supporting their development
  • Drive the 70/20/10 learning model being used
  • Utilise new technologies to drive social learning
  • Support the learning of three populations across three countries - pilots, cabin crew and management and administration teams
  • Take a phased approach – scale and add features over time.

The Totara Learn Solution

easyJet chose Totara Platinum Partner City & Guilds Kineo to configure and deploy their Totara Learn solution. The rich configurable feature set meant that all of easyJet’s requirements were met without any need for customisation. Key features of the phase one implementation included:

A fully branded experience

The site’s theme reflecting the easyJet spirit throughout, and a brand of its own: The Online Learning Academy.

Kineo were able to grasp our needs quickly providing a cost effective solution with Totara which supports our learning and development philosophy

- Lucy Ventrice, Talent & Capability Consultant, easyJet

Enabling the learning culture: flexible and blended resources
easyJet believes in 70/20/10, encouraging learners to be self-directed, seek out the resources relevant to them, and manage their own learning.

So the LMS couldn’t be a locked down course directory. City & Guilds Kineo’s design approach means the Online Learning Academy is focused on resources, providing learners with access to a wide range of learning opportunities including:

  • Face-to-face courses – management and administration is handled in Totara Learn
  • Pocketbooks
  • Videos
  • Top tips
  • Elearning
  • Articulate
  • Blogs
  • Quizzes

Many of the resources are structured into blended courses and programmes. Totara Learn gives easyJet the flexibilty to create a tailored programme for a specific audience through simple course creation.

Providing quality management information

Totara’s reporting ensures easyJet have a complete picture of usage, progress and achievement across their business – providing key data to underpin the investment in their learning strategy. Synchronisation with their HR system using Totara Sync enables a more effective and efficient approach to managing learners within the system whilst automating the delivery of learning to key audiences.

The results

The Online Learning Academy met its timeline and cost objectives and was delivered to the management and administration (M&A) audience, with very positive feedback and uptake; over 300 of easyJet’s M&A people (at least a third of the population) are logging in and carrying out development activity on the site.  People have said that they love the look and feel of the site and the ease of being able to select the variety of development most appropriate to how they learn best.

Kineo and easyJet are partnering on the next phase of the project that includes easyJet’s pilot audience. Kineo are also adding further Totara functionality including embedding easyJet’s font to system emails, enabling custom system emails for course notifications and delivering a content rating tool.

Delivered by


Kineo is a global workplace learning company that helps your business improve performance through learning and technology. Kineo has a global network of offices with extensive experience in working with clients to design, develop, host and support Totara solutions. We can work to help you with simple, quick to market LMS implementations through to highly customised enterprise portals. One of the founding Partners, we have also been a key contributor to the code.

Kineo's global head office, based in the UK, has implemented over 200 Totara and Moodle solutions for clients including Tesco, Vodafone, Samsung and many Government and health clients.

Kineo US has developed and deployed highly customized solutions for a wide range of organizations including clients Kohls, DataFlux, and Capella University.

Kineo Pacific has extensive experience implementing Totara solutions for many clients including ALDI, Toll Group, Computershare, KiwiBank, NZ Tourism, Accident Compensation Corporation (ACC) and other Government and Health organisations.

Kineo South Africa provides a full range of e-learning services including content development, consultancy and custom Totara implementations. 

Kineo Latam ha desarrollado e implementado soluciones altamente personalizadas para un amplio rango de empresas como Golcorp, Bridgestone y Gobierno de Ciudad de Buenos Aires. Para más información, póngase en contacto con​ [email protected]

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