Samsung boost course completions by 181% with their multi-device Totara Learn

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Organisation information

United Kingdom
Large Enterprise


Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies.

The Challenge

Samsung Electronics UK & Ireland are committed to supporting third-party retail and operator staff selling Samsung Electronics UK & Ireland products, through providing great product knowledge content and rewarding staff for engaging with the brand.

For this project Samsung Electronics UK & Ireland wanted to create a best-in-class extended-enterprise online training platform, targeted at retailer and operator staff (Three, Vodafone, Tesco etc.), selling Samsung products. To achieve this, they set out to revamp their Samsung Backstage online training platform, originally created in 2011. The aim was to:

  • Create a unified learner experience across desktop, tablet and smartphone
  • Build ongoing relationships and engagement with retail and operator staff
  • Reward users for engaging with Samsung Electronics UK & Ireland product learning
  • Obtain improved data and analytics to evidence value and ROI
  • Deliver a great brand experience for retail and operator staff

Working in partnership with Samsung’s creative marketing agency, iris Worldwide, City & Guilds Kineo were tasked with creating a unified, fully-responsive, multi-device learning environment.

The Solution

City & Guilds Kineo collaborated closely with iris Worldwide, who led on the visual design with City & Guilds Kineo providing the LMS expertise. The site was built with Totara allowing for considerable design flexibility.

The platform is a fully responsive Totara-based solution, using ‘adaptive layouts’ to provide an optimised user experience across desktop, tablet and smartphone.


Engagement for all

As well as delivering a multi-device learning platform, the Samsung Backstage site focusses on trade engagement, with a range of content including:

  • Product knowledge
  • Competitions
  • Community engagement

The engagement strategy extends beyond the LMS with a fully integrated approach across email, Facebook, Twitter and the learning platform, Samsung Backstage. Regular email contact ensures users are always up to date with new content and are encouraged to regularly visit Samsung Backstage.

Users are rewarded for taking the product learning with access to competitions, which ‘unlock’ for them.  These competitions are styled-up course pages, accessed using Totara’s audience-based enrolment method. Users only become a member of the relevant audience after completing the specified course(s) and/or getting a specified grade in the assessment/quiz. This provides a really neat way to create and unlock competitions for users that complete the learning.

Open Badges keep momentum

Samsung Backstage also makes extensive use of Open Badges, to reward users for completing learning, passing quizzes and other incentivised actions such as completing their user profile. The user’s most recent badge is displayed on their homepage with the full collection available on their ‘My Backstage’ (personalised learning space). Badges are designed to be portable via the user’s Mozilla Backpack:

The Results

Monthly management reports, using a combination of Totara site reports and Google Analytics revealed that the new site has seen a 35% increase in page views and an 85% increase in pages viewed per visit (for the same period, year-on-year).

The data also revealed that the number of active users on Samsung Backstage increased 42% and the number of courses completed increased by 181% for the first month of use.

“Since the relaunch of Samsung Backstage, the feedback on the new look and feel of the website has been really positive. We are particularly pleased with the success of the new reward system – the almost addictive nature of the badge system has proven to be very popular with our members.” – Zoe Hamilton, Online Training Coordinator, Samsung Electronics UK & Ireland


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Kineo is a global workplace learning company that helps your business improve performance through learning and technology. Kineo has a global network of offices with extensive experience in working with clients to design, develop, host and support Totara solutions. We can work to help you with simple, quick to market LMS implementations through to highly customised enterprise portals. One of the founding Partners, we have also been a key contributor to the code.

Kineo's global head office, based in the UK, has implemented over 200 Totara and Moodle solutions for clients including Tesco, Vodafone, Samsung and many Government and health clients.

Kineo US has developed and deployed highly customized solutions for a wide range of organizations including clients Kohls, DataFlux, and Capella University.

Kineo Pacific has extensive experience implementing Totara solutions for many clients including ALDI, Toll Group, Computershare, KiwiBank, NZ Tourism, Accident Compensation Corporation (ACC) and other Government and Health organisations.

Kineo South Africa provides a full range of e-learning services including content development, consultancy and custom Totara implementations. 

Kineo Latam ha desarrollado e implementado soluciones altamente personalizadas para un amplio rango de empresas como Golcorp, Bridgestone y Gobierno de Ciudad de Buenos Aires. Para más información, póngase en contacto con​ [email protected]

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